Export Diary
Entrepreneurs share diary entries from their first international fairs, including the misunderstandings that became brand legends.
Moments
A Lagos tech founder misprinted brochures but turned the misprint into a collectible.
A Helsinki furniture studio shipped miniature kits so visitors could assemble samples on trains.
Advice
Keep a diary to remember the jokes, not just the orders.
Share mistakes as stories; they travel faster than elevator pitches.